https://www.philipkingsley.co.uk/philip-kingsley-elasticizer.html88Elasticizer Deep-Conditioning Treatment https://img-cdn.philipkingsley.co.uk/media/catalog/product/e/l/elast_150.png2121GBPInStock/Shop by Hair Type/Hair Texture/Medium Hair/Hair Texture/Coarse Hair/Concern/Grey/Brassy Blonde Hair/All Products/Cart Suggestions/Best-Sellers/Elasticizer/Concern/Frizz/Product Type /Treatments /Product Type /Hair Perfecters/Product Type /Shop all Haircare Products /Product Type /Hair Masks/Hair Texture/Fine Hair/Concern/Dry or Damaged Hair/Product Type /Top Rated /Product Type /Hero Products /Best-Sellers/Product Type /Paraben Free Hair Care/Product Type /Lorna's Top Picks/Product Type /Black Friday/Black Friday Treatments/Product Type /Black Friday/Black Friday Elasticizer/Product Type /Black Friday/Shop all Black Friday/Product Type /Friends & Family Sale/We Are Twinset/Product Type /Friends & Family Sale/Lorna Luxe/Product Type /Friends & Family Sale/Lydia Millen/Product Type /Summer Hair Care101416182134571471952121922151515320120756232233222224220254253255258<p>Originally created specifically for Audrey Hepburn, this multi award winning pre-shampoo treatment delivers elasticity, bounce and shine to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free.</p> <div class="magezon-builder magezon-builder-preload"><div class="temo6qi mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner temo6qi-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax temo6qi-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="gghx9l4 mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner gghx9l4-s"><div class="a84wbix mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner a84wbix-s"><h6 class="mgz-element-heading-text" > The worlds first pre-shampoo treatment </h6><style class="mgz-style">.mgz-element.a84wbix .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="dsw2k2d mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner dsw2k2d-s"><h3 class="mgz-element-heading-text" > Instantly hydrate dry hair, add shine and reduce frizz </h3><style class="mgz-style">.dsw2k2d-s{margin-bottom:25px !important;}.mgz-element.dsw2k2d .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="eqd0ec9 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner eqd0ec9-s"><p><span style="color: #ffffff;">Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for. </span></p><p><span style="color: #ffffff;">Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.</span></p></div></div><div class="q6qnxyn mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner q6qnxyn-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Instantly adds shine</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces breakage by 46%* after one use</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Intensely hydrate dry hair</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Banishes frizz and tangles</span> </div></div><style class="mgz-style">.q6qnxyn-s{margin-bottom:30px !important;}.mgz-element.q6qnxyn .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.q6qnxyn .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.q6qnxyn .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="emacj3y mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner emacj3y-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.emacj3y-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.emacj3y .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.emacj3y .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.emacj3y .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >About Elasticizer Pre-Shampoo Treatment</h3></div><div class=\"mgz-button-modal-content\"><p>Forget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.</p><ul><li><p>CLINICALLY PROVEN to reduce breakage after just one use*</p></li><li><p>Quenches the thirst of dry hair</p></li><li><p>RESTORES ELASTICITY and bounce</p></li><li><p>Banishes tangles, frizz & straw-like ends </p></li><li><p>The solution to STRONGER, HEALTHIER HAIR</p></li><li><p>INSTANT SHINE that catches the light</p></li><li><p>Leaves hair obsessively smooth and soft</p></li><li><p>Tames tangles</p></li><li><p>Brings dry hair back to life</p></li></ul><p>Elasticizer pre-shampoo treatment brings dry, frizzy, tangled strands back to life. </p><h4><span style=\"font-size: 16px;\"><strong>Why is hair elasticity important?</strong></span></h4><p>Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. </p><p>Flooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. </p><h4><span style=\"font-size: 16px;\"><strong>How do I use it?</strong></span></h4><p>Apply Elasticizer to damp hair and leave for at least 20 minutes - the longer the better, and you can even leave it on overnight. Wash out with a Shampoo & Conditioner for your hair type and style as normal. </p><p>TRICHOLOGIST TOP TIP: Double shampoo to ensure you rinse away any residue and leave your hair feeling weightless and bouncy. </p><h4><span style=\"font-size: 16px;\"><strong>The History of Elasticizer</strong></span></h4><p>We designed Elasticizer originally for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best-selling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too. This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.</p><p><span class=\"TextRun SCXP184299726 BCX0\" lang=\"EN-GB\" style=\"font-size: 10px;\" xml:lang=\"EN-GB\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP184299726 BCX0\">^46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST</span></span><span class=\"EOP SCXP184299726 BCX0\"></span></p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.emacj3y .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-move-horizontal';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.emacj3y-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'emacj3y-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><style class="mgz-style">.gghx9l4-s{padding:150px 0px 150px 0px!important;}@media (max-width: 991px) {.gghx9l4-s{padding:0px!important;}}@media (max-width: 767px) {.gghx9l4-s{padding:120px 24px 0px 24px!important;}}</style></div></div><div class="v2ejj9c mgz-element mgz-element-column mgz-col-xl-35 mgz-col-md-6"><div class="mgz-element-inner v2ejj9c-s"><div class="re5mcsb mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner re5mcsb-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><!-- @2b1c denys: add loading attribute to image, possible value empty,lazy,eager --><img class="mgz-hover-main" src="https://img-cdn.philipkingsley.co.uk/media/PDP/ProductsOther/Stats_1.jpg" alt="Stats_1" width="740" title="" /></div></div><style class="mgz-style">.re5mcsb-s{text-align:center;}.mgz-element.re5mcsb .image-content{width:100%;text-align:center;}.mgz-element.re5mcsb .image-title{font-size:16px;}</style></div></div><style class="mgz-style">.v2ejj9c-s{padding:0px!important;}</style></div></div></div><style class="mgz-style">.temo6qi-s{padding-top:100px !important;padding-bottom:100px !important;margin-bottom:0px !important;background-color:#e94b7c !important;}@media (max-width: 991px) {.temo6qi-s{padding-top:120px !important;padding-bottom:70px !important;}}@media (max-width: 767px) {.temo6qi-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div></div>https://img-cdn.philipkingsley.co.uk/media/catalog/product/p/k/pk-tr_elasticizer-jar-150ml-rgb_awards.png5060305124943am_shipping_type:Standardcolor_scheme:Elasticizerfilter_hair_length:Short, Past Shoulderfilter_hair_profile:No Issuefilter_hair_type:Fine, Medium, Coarse, Natural Coiled Curlsfilter_processing:None, Little, Regularpk_feefo_rating:4.7pk_feefo_review_count:1779sku:ELASTstock_visibility:In Stock219Elasticizer Deep-Conditioning Treatment 75ml2121https://img-cdn.philipkingsley.co.uk/media/catalog/product/e/l/elast_75ml_1.pngInStock75ml (Price per ml: £0.25)52776Elasticizer Deep-Conditioning Treatment 150ml3838https://img-cdn.philipkingsley.co.uk/media/catalog/product/e/l/elast_150_1.pngInStock150ml (Price per ml: £0.22)53031Elasticizer Deep-Conditioning Treatment 500ml7575https://img-cdn.philipkingsley.co.uk/media/catalog/product/e/l/elast_500ml.pngInStock500ml (Price per ml: £0.13)54227Elasticizer 1000ml Deep Conditioning Treatment104104https://img-cdn.philipkingsley.co.uk/media/catalog/product/e/l/elast_1000ml.pngInStock1000ml (Price per ml: £0.09)54652Elasticizer Deep-Conditioning Treatment Refill 1000ml9999https://img-cdn.philipkingsley.co.uk/media/catalog/product/e/l/elast_refil_1000ml.pngInStock1000ml RefillStandardElasticizerShort, Past ShoulderNo IssueFine, Medium, Coarse, Natural Coiled CurlsNone, Little, Regular4.71779ELASTIn StockElasticizer <sup>TM</sup>Deep-Conditioning TreatmentStrengthens, repairs and hydrates. Adds elasticity and bounce to fine, medium and coarse hair.Shampoo, Conditioner, Treatments, Gift SetDamaged Hair, Dry Hair, Fine Hair, Frizzy Hair, Hair Breakage, Limp Hair, Processed Hair, Weak HairBody BuildingIrritated
Instantly hydrate dry hair, add shine and reduce frizz
Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for.
Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy. It is the elasticity hair treatment that gives you the feel-good factor, even after one wash.
This stuff is simply amazing one in a kind. After first use it left my hair nourished incredibly soft, easy to comb, softness lasts long even after few washes. I just finished my elasticizer and already placed an order. This holy grail will stay forever in my hair routine. Just to compare I’ve tried lots of other bond building products and it’s nothing compared to Elasticizer. Wish I tried this sooner!
K Billett, January 2023
Multi award-winning
35 awards and counting
BEST LEAVE-IN TREATMENT Woman & Home Hair Awards, 2022
BEST INTENSIVE NOURISHING HAIR TREATMENT Marie Claire Hair Awards, 2022
BEST HAIR MASK OR REPAIR TREATMENT Get The Gloss Beauty Awards, 2022
BEST HAIR PRODUCT QVC Beauty Excellence Awards, 2022
BEST CLASSIC HAIR TREATMENT Woman & Home Beauty Awards, 2022
Need to know a bit more?
Frequently Asked Questions
We answer some common queries about Elasticizer.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
You can, but we recommend you do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.
