product
https://www.philipkingsley.co.uk/philip-kingsley-elasticizer-500ml.html
53031
Elasticizer Deep-Conditioning Treatment 500ml
https://img-cdn.philipkingsley.co.uk/media/catalog/product/e/l/elast_500ml.png
75
75
GBP
InStock
/Product Type /Supersizes
/Shop by Hair Type
/Cart Suggestions
/Product Type /Black Friday
/Product Type /Black Friday/Black Friday Supersizes
202
10
34
208
218
Pre-shampoo treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free. <div class="magezon-builder magezon-builder-preload"><div class="iorylwq mgz-element mgz-element-row full_width_row mgz-row-equal-height content-bottom"><div class="mgz-element-inner iorylwq-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax iorylwq-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="ms65try mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner ms65try-s"><div class="ghy6wuw mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner ghy6wuw-s"><h6 class="mgz-element-heading-text" > The Original Multi Award Winner. </h6><style class="mgz-style">.mgz-element.ghy6wuw .mgz-element-heading-text{color:#000000;}</style></div></div><div class="b1wdnhh mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner b1wdnhh-s"><h3 class="mgz-element-heading-text" > Restore Your Hair’s Natural Bounce & Shine </h3><style class="mgz-style">.b1wdnhh-s{margin-bottom:25px !important;}.mgz-element.b1wdnhh .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="osd0rxi mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner osd0rxi-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Hydrates Dry Hair</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Conditions & Repairs</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Strengthens/Reduces Breakage</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Adds Shine & Gloss</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Adds Flexibility and Bounce</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces Frizz</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Improves Hair Health</span> </div></div><style class="mgz-style">.osd0rxi-s{margin-bottom:30px !important;}.mgz-element.osd0rxi .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.osd0rxi .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.osd0rxi .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="ojwa0t2 mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner ojwa0t2-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.ojwa0t2-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.ojwa0t2 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.ojwa0t2 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.ojwa0t2 .mgz-link{padding: 0;}</style></div></div><script>
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As a pre-shampoo treatment, Elasticizer is absorbed into the hair, while the residue is then washed away.</p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-etjtuo7" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Elastin – our Superhero ingredient </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="etjtuo7 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner etjtuo7-s"><div class="n2tgvf9 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner n2tgvf9-s"><div class="panel-block-row panel-block col-des-12 block10870 sort-item builder-container child-builder" id="block-10870"><div><p>Elastin is a flexible protein naturally found in the building blocks of the hair.</p><div class="panel-block-row panel-block col-des-12 block10867 sort-item builder-container child-builder section-whitearrow section-pinkarrow" id="block-10867"><div><p>It is what gives hair an elastic effect to help strands stretch without breaking when under tension, creating stronger hair and reducing breakage.</p></div></div></div></div><div class="panel-block-row panel-block col-des-12 block10867 sort-item builder-container child-builder section-whitearrow section-pinkarrow" id="block-10867"><div class="edit-panel child-panel"><ul><li class="sort-handle"></li> </ul></div></div></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-p8efv0g" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Emulsified oils penetrate the hair deeper </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="p8efv0g mgz-element mgz-element-accordion_section"><div class="mgz-element-inner p8efv0g-s"><div class="x0ajkk3 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner x0ajkk3-s"><p><span>When using ‘neat’ oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.</span></p></div></div></div></div></div></div></div><div class="mgz-panel mgz-panel-last"><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-mym0l0s" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Developed by leading Trichologists </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="mym0l0s mgz-element mgz-element-accordion_section"><div class="mgz-element-inner mym0l0s-s"><div class="nvrmlta mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner nvrmlta-s"><p><span>This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.</span></p></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.mgz-element.b62qrwn .mgz-panels-b62qrwn > .mgz-panel > .mgz-panel-heading{border-width:1px;border-radius:0px;border-style:solid;color:#2c353a;background:rgba(0, 0, 0, 0);border-color:#dbdbdb;}.mgz-element.b62qrwn .mgz-panels-b62qrwn > .mgz-panel > .mgz-panel-body{background:rgba(0, 0, 0, 0);border-width:1px;border-radius:0px;}.mgz-element.b62qrwn .mgz-panels-b62qrwn > .mgz-panel > .mgz-panel-body > .mgz-panel-body-inner{padding:20px;}</style></div></div></div></div></div><style class="mgz-style">.pep9nrq-s{padding-top:150px !important;padding-bottom:150px !important;background-color:#f3efe9 !important;}@media (max-width: 767px) {.pep9nrq-s{padding-top:120px !important;padding-bottom:0px !important;}}</style></div></div><div class="pqw9nwy mgz-element mgz-element-row full_width_row mgz-row-equal-height content-top"><div class="mgz-element-inner pqw9nwy-s"><div class="inner-content mgz-container"><div class="soiri1i mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner soiri1i-s"><div class="k3qlrxv mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner k3qlrxv-s"><h6 class="mgz-element-heading-text" > Need to know a bit more? </h6></div></div><div class="fb2qc12 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner fb2qc12-s"><h3 class="mgz-element-heading-text" ><p>Frequently Asked Questions</p></h3></div></div><div class="wwymm7f mgz-element mgz-element-accordion mgz-element-title-align-left mgz-element-accordion-align-"><div class="mgz-element-inner wwymm7f-s"><div class="mgz-block"><div class="mgz-block-content"><div class="mgz-panels mgz-panels-wwymm7f " data-mage-init='{"Magezon_PageBuilder/js/collapse":{"collapsibleAll": false,"atLeastOneOpen": false,"icon": "","activeIcon": ""}}' data-spacing="0" data-gap="0"><div class="mgz-panel mgz-active mgz-panel-first "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-svkiayv" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>How often should I use it? </span></a></h4></div><div class="mgz-panel-body" style="display: block" ><div class="mgz-panel-body-inner"><div class="svkiayv mgz-element mgz-element-accordion_section"><div class="mgz-element-inner svkiayv-s"><div class="yix4gyg mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner yix4gyg-s"><p><span>Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.</span></p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-dnfivgi" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>How thick should application be? Can I use too much of it? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="dnfivgi mgz-element mgz-element-accordion_section"><div class="mgz-element-inner dnfivgi-s"><div class="bck47pn mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner bck47pn-s"><p>Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.</p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-tsvm7rj" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Can I leave the mask in my hair overnight? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="tsvm7rj mgz-element mgz-element-accordion_section"><div class="mgz-element-inner tsvm7rj-s"><div class="n9a443p mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner n9a443p-s"><p><span>You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.</span></p></div></div></div></div></div></div></div><div class="mgz-panel mgz-panel-last"><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-jyfdf3o" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Can I use Elasticizer instead of conditioner? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="jyfdf3o mgz-element mgz-element-accordion_section"><div class="mgz-element-inner jyfdf3o-s"><div class="sb7dry5 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner sb7dry5-s"><p><span>Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.</span></p></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.mgz-element.wwymm7f .mgz-panels-wwymm7f > .mgz-panel > .mgz-panel-heading{border-width:1px;border-radius:0px;border-style:solid;color:#2c353a;background:rgba(0, 0, 0, 0);border-color:#dbdbdb;}.mgz-element.wwymm7f .mgz-panels-wwymm7f > .mgz-panel > .mgz-panel-body{background:rgba(0, 0, 0, 0);border-width:1px;border-radius:0px;}.mgz-element.wwymm7f .mgz-panels-wwymm7f > .mgz-panel > .mgz-panel-body > .mgz-panel-body-inner{padding:20px;}</style></div></div><style class="mgz-style">@media (max-width: 767px) {.soiri1i-s{padding-bottom:120px !important;}}</style></div></div><div class="l9t4s9x mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner l9t4s9x-s"><div class="x56o5ok mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner x56o5ok-s"><h6 class="mgz-element-heading-text" > Powered by Feefo </h6></div></div><div class="drmr3wk mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner drmr3wk-s"><h3 class="mgz-element-heading-text" ><p>Customer Reviews</p></h3></div></div><div class="hbc6wlc mgz-element mgz-child mgz-element-generate_block"><div class="mgz-element-inner hbc6wlc-s"><div class="mgz-element-custom-block-feefo.builder.reviews"></div></div></div></div></div></div><style class="mgz-style">.pqw9nwy-s{padding-top:150px !important;padding-bottom:150px !important;}@media (max-width: 767px) {.pqw9nwy-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div><div class="gycmdn0 mgz-element mgz-element-row full_width_row"><div class="mgz-element-inner gycmdn0-s"><div class="inner-content mgz-container"><div class="dj98t89 mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner dj98t89-s"><div class="wqg0in0 mgz-element mgz-child mgz-element-pagebuilder_template"><div class="mgz-element-inner wqg0in0-s"><div class="magezon-builder magezon-builder-preload"><div class="otsux6o mgz-element mgz-element-row contained mgz-container"><div class="mgz-element-inner otsux6o-s"><div class="inner-content "><div class="s7sicbl mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner s7sicbl-s"><div class="pwjgrj0 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner pwjgrj0-s"><h3 class="mgz-element-heading-text" > Better, together. </h3></div></div><div class="gl65m7s mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner gl65m7s-s"><p>Philip Kingsley products to match your hair profile.</p></div></div></div></div></div><style class="mgz-style">.otsux6o-s{padding-top:60px !important;padding-bottom:40px !important;border-color:#dbdbdb !important;border-top-width:1px !important;border-top-style:solid;}@media (max-width: 1199px) {.otsux6o-s{padding-right:14px !important;padding-left:14px !important;}}@media (max-width: 991px) {.otsux6o-s{padding-right:0px !important;padding-left:0px !important;}}@media (max-width: 767px) {.otsux6o-s{padding-right:0px !important;padding-left:0px !important;}}</style></div></div></div></div></div><style class="mgz-style">.dj98t89-s{padding-top:0px !important;padding-bottom:0px !important;}</style></div></div></div></div></div></div>
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am_shipping_type:Standard
color_scheme:Elasticizer
filter_hair_length:Short, Past Shoulder
filter_hair_profile:Itchy/Flaky Scalp, Grey Hair, No Issue, Sensitive Scalp
filter_hair_type:Fine, Medium, Coarse, Natural Coiled Curls
filter_processing:None, Little, Regular
margin:90
pk_feefo_rating:4.7
pk_feefo_review_count:1779
price:75.000000
product_size:500ml (Price per ml: £0.13)
sku:PHI101N
stock_visibility:Out of Stock
Standard
Elasticizer
Short, Past Shoulder
Itchy/Flaky Scalp, Grey Hair, No Issue, Sensitive Scalp
Fine, Medium, Coarse, Natural Coiled Curls
None, Little, Regular
90
4.7
1779
75.000000
500ml (Price per ml: £0.13)
PHI101N
Out of Stock
Elasticizer
Deep-Conditioning Treatment 500ml
Adds elasticity and bounce to fine, medium and coarse hair
15off
Treatments, Supersizes, Masks
Damaged Hair, Dry Hair, Fine Hair, Frizzy Hair, Hair Breakage, Limp Hair, Processed Hair, Weak Hair
Bounce, Elasticity, Hydration, Replenishment, Shine, Smoothing, Strengthening, Volumising
Anti Inflammatory, Anti Microbial, Flaky/Itchy, Irritated, Sensitive, Soothed
The Original Multi Award Winner.
Restore Your Hair’s Natural Bounce & Shine
Hydrates Dry Hair
Conditions & Repairs
Strengthens/Reduces Breakage
Adds Shine & Gloss
Adds Flexibility and Bounce
Reduces Frizz
Improves Hair Health
1 Sold Every Minute
Loved By Our Customers...
“It looks like completely new hair! Stronger, smoother and easier to manage”
“It feels a lot sleeker and it's a lot easier to run my hands through”
Key Ingredients.
Hydrolyzed Elastin, Castor Oil, Olive Oil & Glycerin
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
100% Recyclable
CO2
Negative
Negative
Cruelty-Free
Planet-friendly Packaging
Step by Step Guide
How to Apply
The Elasticiser is very easy to apply. Watch our step by step video or read our application instructions courtesy of our very own trichologist, Anabel Kingsley.
Before & After
What Makes Elasticizer Different?
Most other masks are ‘leave-in’ meaning the product sits on the hair and can weigh it down over the course of the day. As a pre-shampoo treatment, Elasticizer is absorbed into the hair, while the residue is then washed away.
Elastin is a flexible protein naturally found in the building blocks of the hair.
It is what gives hair an elastic effect to help strands stretch without breaking when under tension, creating stronger hair and reducing breakage.
When using ‘neat’ oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.
This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.
Need to know a bit more?
Frequently Asked Questions
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
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Customer Reviews
Better, together.
Philip Kingsley products to match your hair profile.
Real People. Real Results.
The At Home Hair Treatment Loved By Our Customers...
Ali likes to put her Elasticizer on, pop her cap on, and head for a run
Watch now
Hair-mask like Holly and make it part of your weekly self-care time routine
Watch now
Get soft, shiny, healthy hair without any residue weighing down your fine hair
Watch now
Tainsley likes to get Elasticizer on her hair while she tackles some life-admin
Watch now
Nina repairs the damage from her sun and swim-filled holiday
Watch now
Tash multi-tasks with Elasticizer on while she does the housework
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Catch up on your favourite shows while you treat your hair
Watch now
Sonia multi-masks with Elasticizer and a face mask for some me-time
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New mum, Daisie, fits in Elasticizer overnight
Watch now
Incredible results
Why choose Elasticizer?
94%
agreed their dry hair felt revived after one use
94%
said their hair no longer felt like straw after one use
91%
agreed their dry hair felt intensely nourished after one use
Clinically Proven
to reduce damage by 46% after just one use
Key Ingredients
Hydrolyzed Elastin, Castor Oil, Olive Oil & Glycerin
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy. It is the elasticity hair treatment that gives you the feel-good factor, even after one wash.
1 Sold Every Minute
The At Home Hair Treatment Loved By Our Customers...
Step by Step Guide
How to use Elasticizer
Our deep conditioning, pre-shampoo mask is very easy to apply on to damp hair before shampooing out.
For best results use alongside Vitamin C Jelly and Bond Builder Restructuring Treatment as part of a complete hair care regime for your healthiest hair possible.
This stuff is simply amazing one in a kind. After first use it left my hair nourished incredibly soft, easy to comb, softness lasts long even after few washes. I just finished my elasticizer and already placed an order. This holy grail will stay forever in my hair routine. Just to compare I’ve tried lots of other bond building products and it’s nothing compared to Elasticizer. Wish I tried this sooner!
K Billett, January 2023
Multi award-winning
35 awards and counting
BEST LEAVE-IN TREATMENT
Woman & Home Hair Awards, 2022
Woman & Home Hair Awards, 2022
BEST INTENSIVE NOURISHING HAIR TREATMENT
Marie Claire Hair Awards, 2022
Marie Claire Hair Awards, 2022
BEST HAIR MASK OR REPAIR TREATMENT
Get The Gloss Beauty Awards, 2022
Get The Gloss Beauty Awards, 2022
BEST HAIR PRODUCT
QVC Beauty Excellence Awards, 2022
QVC Beauty Excellence Awards, 2022
BEST CLASSIC HAIR TREATMENT
Woman & Home Beauty Awards, 2022
Woman & Home Beauty Awards, 2022
Need to know a bit more?
Frequently Asked Questions
We answer some common queries about Elasticize.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
You can, but we recommend you do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.