https://www.philipkingsley.co.uk/philip-kingsley-elasticizer-extreme-75ml.html218Elasticizer Extreme Rich Deep-Conditioning Treatment 75mlhttps://img-cdn.philipkingsley.co.uk/media/catalog/product/t/r/tr_elasticizer_extreme-75ml-rgb.png2121GBPInStock/Product Type /Travel Sizes/Shop by Hair Type/Cart Suggestions/Product Type /Stocking Fillers/Product Type /Gifts Under £452031034260243<p>This pre-shampoo treatment is targeted at a very specific hair type: <strong>extremely dry</strong>, porous and very thirsty! This product is ideal for hair that is exceptionally processed and damaged as it will provide instant replenishment, hydration and nourishment. <br /><br /><strong>For Frequency of Use </strong>see full product description below for more details</p> <div class="magezon-builder magezon-builder-preload"><div class="b3ti4pt mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner b3ti4pt-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax b3ti4pt-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="ieb9lq2 mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner ieb9lq2-s"><div class="ahybqfj mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner ahybqfj-s"><h6 class="mgz-element-heading-text" > The proven answer to dry hair </h6><style class="mgz-style">.mgz-element.ahybqfj .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="twiip9q mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner twiip9q-s"><h3 class="mgz-element-heading-text" > Intensely rehydrate porous and fragile hair </h3><style class="mgz-style">.twiip9q-s{margin-bottom:25px !important;}.mgz-element.twiip9q .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="v8pwktx mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner v8pwktx-s"><p><span style="color: #ffffff;">Strands feel like straw? Frizziness out of control? Curls undefined? </span></p><p><span style="color: #ffffff;">Redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage with a weekly treatment of Elasticizer Extreme. </span></p></div></div><div class="g6k6f73 mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner g6k6f73-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Defines and strengthens curls</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces breakage by 40%* after one use</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Intenseldy hydrates & deeply conditions</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Banishes frizz & tangles</span> </div></div><style class="mgz-style">.g6k6f73-s{margin-bottom:30px !important;}.mgz-element.g6k6f73 .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.g6k6f73 .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.g6k6f73 .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="v5n3wtl mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner v5n3wtl-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.v5n3wtl-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.v5n3wtl .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.v5n3wtl .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.v5n3wtl .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >About Elasticizer Extreme Pre-Shampoo Treatment</h3></div><div class=\"mgz-button-modal-content\"><p>Elasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsley’s cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair.</p><p>Our pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry & curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.</p><p>Forget all you know about traditional hair masks — Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.</p><ul><li><p>CLINICALLY PROVEN to reduce breakage after just one use*</p></li><li><p>Defines and smoothes curls </p></li><li><span style=\"font-size: 14px;\">Combats frizz</span></li><li><p>RESTORES ELASTICITY and bounce</p></li><li><p>Banishes tangles, frizz & straw-like ends </p></li><li><p>The solution to STRONGER, HEALTHIER HAIR</p></li><li><p>INSTANT SHINE that catches the light</p></li><li><p>Leaves hair obsessively smooth and soft</p></li><li><p>Tames tangles</p></li><li><p>Brings dry hair back to life</p></li></ul><h4><span style=\"font-size: 16px;\"><strong>Why is hair elasticity important?</strong></span></h4><p>Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. </p><p>Flooding hair with moisture, Elasticizer Extreme restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer Extreme is CLINICALLY PROVEN to reduce breakage^. </p><h4><span style=\"font-size: 16px;\"><strong>How do I use it?</strong></span></h4><p>Apply Elasticizer Extreme to damp hair and leave for <span style=\"text-decoration: underline;\">at least</span> 20 minutes - the longer the better, and you can even leave it on overnight. Wash out with a Shampoo & Conditioner for your hair type and style as normal. </p><p><span class=\"TextRun SCXP184299726 BCX0\" lang=\"EN-GB\" style=\"font-size: 10px;\" xml:lang=\"EN-GB\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP184299726 BCX0\">^46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST</span></span><span class=\"EOP SCXP184299726 BCX0\"></span></p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.v5n3wtl .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-move-horizontal';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.v5n3wtl-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'v5n3wtl-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><style class="mgz-style">.ieb9lq2-s{padding:150px 0px 150px 0px!important;}@media (max-width: 991px) {.ieb9lq2-s{padding:0px!important;}}@media (max-width: 767px) {.ieb9lq2-s{padding:120px 24px 0px 24px!important;}}</style></div></div><div class="joc4nst mgz-element mgz-element-column mgz-col-xl-35 mgz-col-md-6"><div class="mgz-element-inner joc4nst-s"><div class="a5ibbqc mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner a5ibbqc-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><!-- @2b1c denys: add loading attribute to image, possible value empty,lazy,eager --><img class="mgz-hover-main" src="https://img-cdn.philipkingsley.co.uk/media/PDP/ProductsOther/EL_EX_Stats.jpg" alt="EL_EX_Stats" width="740" title="" /></div></div><style class="mgz-style">.a5ibbqc-s{text-align:center;}.mgz-element.a5ibbqc .image-content{width:100%;text-align:center;}.mgz-element.a5ibbqc .image-title{font-size:16px;}</style></div></div><style class="mgz-style">.joc4nst-s{padding:0px!important;}</style></div></div></div><style class="mgz-style">.b3ti4pt-s{padding-top:100px !important;padding-bottom:100px !important;margin-bottom:0px !important;background-color:#e94b7c !important;}@media (max-width: 991px) {.b3ti4pt-s{padding-top:120px !important;padding-bottom:70px !important;}}@media (max-width: 767px) {.b3ti4pt-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div></div>5060305122291add-to-cartam_shipping_type:Standardcolor_scheme:ElasticizerExtremefilter_hair_length:Short, Past Shoulderfilter_hair_profile:Itchy/Flaky Scalp, Grey Hair, No Issue, Sensitive Scalpfilter_hair_type:Coarse, Natural Coiled Curlsfilter_processing:None, Little, Regularmargin:88pk_feefo_rating:4.6pk_feefo_review_count:161price:21.000000product_size:75mlsku:PHI144Nstock_visibility:In StockStandardElasticizerExtremeShort, Past ShoulderItchy/Flaky Scalp, Grey Hair, No Issue, Sensitive ScalpCoarse, Natural Coiled CurlsNone, Little, Regular884.616121.00000075mlPHI144NIn StockElasticizer ExtremeRich Deep-Conditioning Treatment 75mlAdds elasticity and bounce to natural tightly coiled curls and very porous hairStylingDamaged Hair, Dry Hair, Frizzy Hair, Hair Breakage, Processed Hair, Weak HairConditioning, Elasticity, Hydration, Replenishment, Shine, Smoothing, Strengthening, Sun/UV Protection
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
I thought it was the best pre shampoo I had ever used and I am so pleased with the results!! My hair has come back to life and I could not be happier because my hair is more manageable, my CURLS are much more BOUNCY and defined. My hair is more SHINIER, than ever before and my hair is so much easier to style.
NEW CUSTOMER, January 2023
Need to know a bit more?
Frequently Asked Questions
We answer some common queries about Elasticizer Extreme.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
