product
https://www.philipkingsley.co.uk/rose-lychee-elasticizer-500ml.html
54321
Elasticizer Therapies Balancing Rose & Lychee 500ml
https://img-cdn.philipkingsley.co.uk/media/catalog/product/p/k/pk-rose_lychee-elasticizer-500ml-co_1.png
57.6
72
GBP
InStock
/Product Type /Outlet
205
Adds elasticity, manageability, bounce and shine to all hair textures. <div class="magezon-builder magezon-builder-preload"><div class="wtbeuw9 mgz-element mgz-element-row full_width_row mgz-row-equal-height content-bottom"><div class="mgz-element-inner wtbeuw9-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax wtbeuw9-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="j4464ay mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner j4464ay-s"><div class="tf4cdc4 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner tf4cdc4-s"><h6 class="mgz-element-heading-text" > The Original Multi Award Winner. </h6><style class="mgz-style">.mgz-element.tf4cdc4 .mgz-element-heading-text{color:#000000;}</style></div></div><div class="qgxxq30 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner qgxxq30-s"><h3 class="mgz-element-heading-text" > Restore Your Hair’s Natural Bounce & Shine </h3><style class="mgz-style">.qgxxq30-s{margin-bottom:25px !important;}.mgz-element.qgxxq30 .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="xlqv338 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner xlqv338-s"><p><span style="color: #ffffff;">Our limited edition Rose and Lychee Elasticizer pre-shampoo treatment, delivers a super-charged boost of elasticity, moisture, strength and shine to your hair.</span></p></div></div><div class="tg6sj46 mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner tg6sj46-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Hydrates Dry Hair</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Conditions & Repairs</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Strengthens/Reduces Breakage</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Adds Shine & Gloss</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Adds Flexibility and Bounce</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces Frizz</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Improves Hair Health</span> </div></div><style class="mgz-style">.tg6sj46-s{margin-bottom:30px !important;}.mgz-element.tg6sj46 .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.tg6sj46 .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.tg6sj46 .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="k9ylj3v mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner k9ylj3v-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.k9ylj3v-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.k9ylj3v .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.k9ylj3v .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.k9ylj3v .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >Elasticizer Therapies Balancing Rose & Lychee</h3></div><div class=\"mgz-button-modal-content\"><p>Our limited edition Rose and Lychee Elasticizer pre-shampoo treatment, delivers a super-charged boost of elasticity, moisture, strength and shine to your hair.</p><p>Inspired by ancient Ayurvedic Therapy traditions, this deep conditioning, hair repair mask is designed to balance, calm and relax you, creating the ultimate sense of wellbeing and comfort. Rose balances the heart and emotions while Bengal Lychee calms the mood and relieves everyday modern stresses.</p><p>Acting as both a hair repair mask and anti frizz treatment, our award-winning formula in 1 litre size leaves hair bouncy, silky, shiny and manageable. Rose and Lychee Elasticizer deeply nourishes the hair, while relaxing and balancing the body and mind to leave your hair in the best condition possible.</p><p>Our hydrating hair mask is suitable for all hair types, helping to target & revive bleached, dry and even damaged hair. It\'s the 7-in-1 miracle deep conditioning treatment you\'ve been waiting for!</p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.k9ylj3v .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-move-horizontal';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.k9ylj3v-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'k9ylj3v-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><style class="mgz-style">.j4464ay-s{padding:150px 0px 150px 0px!important;}@media (max-width: 991px) {.j4464ay-s{padding:0px!important;}}@media (max-width: 767px) {.j4464ay-s{padding:120px 24px 0px 24px!important;}}</style></div></div><div class="hdxm557 mgz-element mgz-element-column mgz-col-xl-35 mgz-col-md-6"><div class="mgz-element-inner hdxm557-s"><div class="hyu1kqf mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner hyu1kqf-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><!-- @2b1c denys: add loading attribute to image, possible value empty,lazy,eager --><img class="mgz-hover-main" src="https://img-cdn.philipkingsley.co.uk/media/Product-in-hand/MicrosoftTeams-image.png" alt="MicrosoftTeams-image" width="740" title="" /></div></div><style class="mgz-style">.hyu1kqf-s{text-align:center;}.mgz-element.hyu1kqf .image-content{width:100%;text-align:center;}.mgz-element.hyu1kqf .image-title{font-size:16px;}</style></div></div><style class="mgz-style">.hdxm557-s{padding:0px!important;}</style></div></div></div><style class="mgz-style">.wtbeuw9-s{padding-top:0px !important;padding-bottom:0px !important;margin-bottom:0px !important;background-color:#fe603d !important;}@media (max-width: 991px) {.wtbeuw9-s{padding-top:0px !important;padding-bottom:0px !important;}}@media (max-width: 767px) {.wtbeuw9-s{padding-top:0px !important;padding-bottom:0px !important;}}</style></div></div><div class="ev4e75h mgz-element mgz-element-row testimonials full_width_row"><div class="mgz-element-inner ev4e75h-s"><div class="inner-content mgz-container"><div class="s807eoh mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner s807eoh-s"><div class="ofh1435 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner ofh1435-s"><h6 class="mgz-element-heading-text" > 1 Sold Every Minute </h6><style class="mgz-style">.ofh1435-s{text-align:center;}@media (max-width: 767px) {.ofh1435-s{text-align:center;padding-right:24px !important;padding-left:24px !important;}}@media (max-width: 575px) {.ofh1435-s{text-align:left;}}</style></div></div><div class="boekpc8 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner boekpc8-s"><h3 class="mgz-element-heading-text" > Loved By Our Customers... </h3><style class="mgz-style">.boekpc8-s{text-align:center;margin-bottom:80px !important;}@media (max-width: 767px) {.boekpc8-s{text-align:center;padding-right:24px !important;padding-left:24px !important;margin-bottom:50px !important;}}@media (max-width: 575px) {.boekpc8-s{text-align:left;}}</style></div></div><div class="jb6hpr7 mgz-element mgz-element-row full_width_row"><div class="mgz-element-inner jb6hpr7-s"><div class="inner-content mgz-container"><div class="g8xyamx mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner g8xyamx-s"><div class="ocmq2nh mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner ocmq2nh-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner mgz-flex-position-below "><!-- @2b1c denys: add loading attribute to image, possible value empty,lazy,eager --><img class="mgz-hover-main" src="https://img-cdn.philipkingsley.co.uk/media/wysiwyg/products/WhatPeopleSay_image1.jpg" alt="WhatPeopleSay_image1" width="400" title="“It looks like completely new hair! Stronger, smoother and easier to manage”" /><div class="image-content"><div class="image-title">“It looks like completely new hair! Stronger, smoother and easier to manage”</div><div class="image-description"><hr /></div></div></div></div><style class="mgz-style">.ocmq2nh-s{text-align:center;}.mgz-element.ocmq2nh .image-content{padding:20px 0;width:100%;text-align:center;}.mgz-element.ocmq2nh .image-title{font-size:24px;}</style></div></div><div class="c650d3d mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner c650d3d-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="far mgz-fa-play-circle"></i> WATCH TAISLANY’S REVIEW </a></div><style class="mgz-style">.c650d3d-s{text-align:center;}.mgz-element.c650d3d .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.c650d3d .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.c650d3d .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-content\"><p><iframe width=\"732\" height=\"410\" src=\"//www.youtube.com/embed/t_k5JyHMxQs\" allowfullscreen=\"allowfullscreen\"></iframe></p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.c650d3d .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-zoom-in';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.c650d3d-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'c650d3d-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><style class="mgz-style">@media (max-width: 767px) {.g8xyamx-s{padding-bottom:70px !important;}}</style></div></div><div class="pf2dwor mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner pf2dwor-s"><div class="a68i65p mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner a68i65p-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner mgz-flex-position-below "><!-- @2b1c denys: add loading attribute to image, possible value empty,lazy,eager --><img class="mgz-hover-main" src="https://img-cdn.philipkingsley.co.uk/media/wysiwyg/products/WhatPeopleSay_image2.jpg" alt="WhatPeopleSay_image2" width="400" title="“It feels a lot sleeker and it's a lot easier to run my hands through”" /><div class="image-content"><div class="image-title">“It feels a lot sleeker and it's a lot easier to run my hands through”</div><div class="image-description"><hr /></div></div></div></div><style class="mgz-style">.a68i65p-s{text-align:center;}.mgz-element.a68i65p .image-content{padding:20px 0;width:100%;text-align:center;}.mgz-element.a68i65p .image-title{font-size:24px;}</style></div></div><div class="rdgcayb mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner rdgcayb-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="far mgz-fa-play-circle"></i> WATCH CHRISTINA'S REVIEW </a></div><style class="mgz-style">.rdgcayb-s{text-align:center;}.mgz-element.rdgcayb .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.rdgcayb .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.rdgcayb .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-content\"><p><iframe width=\"732\" height=\"410\" src=\"//www.youtube.com/embed/fYl4opYSTXA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"></iframe></p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.rdgcayb .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-zoom-in';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.rdgcayb-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'rdgcayb-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script></div></div></div></div></div><style class="mgz-style">.s807eoh-s{padding-right:0px !important;padding-left:0px !important;}</style></div></div></div><style class="mgz-style">.ev4e75h-s{padding-top:150px !important;padding-bottom:150px !important;}@media (max-width: 767px) {.ev4e75h-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div><div class="m6tp6yv mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner m6tp6yv-s"><div data-background-type="image" data-parallax-image-background-position="right center" class="mgz-parallax m6tp6yv-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="p03wouv mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner p03wouv-s"><div class="p974cbr mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner p974cbr-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><!-- @2b1c denys: add loading attribute to image, possible value empty,lazy,eager --><img class="mgz-hover-main" src="https://img-cdn.philipkingsley.co.uk/media/wysiwyg/products/Ingredients_image_Desktop.jpg" alt="Ingredients_image_Desktop" title="" /></div></div><style class="mgz-style">.p974cbr-s{text-align:center;}@media (max-width: 1199px) {.p974cbr-s{padding-right:0px !important;padding-left:0px !important;}}@media (max-width: 991px) {.p974cbr-s{padding-right:50px !important;padding-left:50px !important;margin-bottom:50px !important;}}@media (max-width: 575px) {.p974cbr-s{padding-right:0px !important;padding-left:0px !important;}}.mgz-element.p974cbr .image-content{width:100%;text-align:center;}.mgz-element.p974cbr .image-title{font-size:16px;}</style></div></div><style class="mgz-style">.p03wouv-s{padding-top:0px !important;padding-bottom:0px !important;}</style></div></div><div class="iyj97g5 mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner iyj97g5-s"><div class="d64c33c mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner d64c33c-s"><h6 class="mgz-element-heading-text" > Key Ingredients. </h6></div></div><div class="sbcmw4k mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner sbcmw4k-s"><h3 class="mgz-element-heading-text" > Hydrolyzed Elastin, Castor Oil, Olive Oil & Glycerin </h3></div></div><div class="qrwd3mu mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner qrwd3mu-s"><p>Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.</p><style class="mgz-style">.qrwd3mu-s{margin-bottom:30px !important;}</style></div></div><div class="yjm235g mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner yjm235g-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full list of ingredients </a></div><style class="mgz-style">.yjm235g-s{padding-right:0px !important;padding-left:0px !important;margin-bottom:40px !important;}.mgz-element.yjm235g .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.yjm235g .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.yjm235g .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >Key Ingredients</h3></div><div class=\"mgz-button-modal-content\"><p>Aqua (Water), Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Parfum (Fragrance), Amodimethicone, Phenoxyethanol, Hexyl Cinnamal, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Linalool, Trideceth-12, Citronellol, Sodium Benzoate, Citric Acid</p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.yjm235g .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-move-horizontal';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.yjm235g-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'yjm235g-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><div class="nj6tysb mgz-element mgz-child mgz-element-pagebuilder_template"><div class="mgz-element-inner nj6tysb-s"><div class="magezon-builder magezon-builder-preload"><div class="jnwru2c mgz-element mgz-element-row contained mgz-container"><div class="mgz-element-inner jnwru2c-s"><div class="inner-content "><div class="lgagppe mgz-element mgz-element-column mgz-col-md-12"><div class="mgz-element-inner lgagppe-s"><div class="j486p2n mgz-element mgz-child mgz-element-icon_list sustainability"><div class="mgz-element-inner j486p2n-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-recycle"></i> <span class="mgz-icon-list-item-text">100% Recyclable</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fab mgz-fa-mixcloud"></i> <span class="mgz-icon-list-item-text">CO<sub>2</sub> <br />Negative</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-hand-holding-heart"></i> <span class="mgz-icon-list-item-text">Cruelty-Free</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fab mgz-fa-envira"></i> <span class="mgz-icon-list-item-text">Planet-friendly Packaging</span> </div></div><style class="mgz-style">.mgz-element.j486p2n .mgz-icon-list-item{margin-bottom:5px;}</style></div></div><style class="mgz-style">.lgagppe-s{padding-right:0px !important;padding-left:0px !important;}</style></div></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.m6tp6yv-s{padding-top:150px !important;padding-bottom:150px !important;background-color:#f3efe9 !important;}@media (max-width: 767px) {.m6tp6yv-s{padding-top:40px !important;padding-bottom:70px !important;}}</style></div></div><div class="jf0wc0n mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner jf0wc0n-s"><div class="inner-content mgz-container"><div class="mgtjbvx mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner mgtjbvx-s"><div class="pb8ev8e mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner pb8ev8e-s"><h6 class="mgz-element-heading-text" > Step by Step Guide </h6></div></div><div class="yi99wu0 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner yi99wu0-s"><h3 class="mgz-element-heading-text" ><p>How to Apply</p></h3></div></div><div class="i4pa4ri mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner i4pa4ri-s"><p>The Elasticiser is very easy to apply. Watch our step by step video or read our application instructions courtesy of our very own trichologist, Anabel Kingsley.</p><style class="mgz-style">.i4pa4ri-s{margin-bottom:40px !important;}</style></div></div><div class="am5ds28 mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner am5ds28-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> READ OUR GUIDE </a></div><style class="mgz-style">.am5ds28-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.am5ds28 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.am5ds28 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.am5ds28 .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >Directions for use.</h3></div><div class=\"mgz-button-modal-content\"><ol><li>Apply before shampooing.</li><li>Dampen your hair with water and <br />liberally apply Elasticizer in sections to your mid-lengths and ends.</li><li>Cover your hair with a shower cap or your best cosy towel.</li><li>Leave for a minimum of 20 minutes - The heat created helps open your hair’s cuticles so they can properly absorb the nutrients. There’s no maximum time — you can even sleep with it on!</li><li>Rinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice).<br />Suitable for use on coloured hair.</li></ol><h5>NOTE: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only.</h5></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.am5ds28 .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-move-horizontal';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.am5ds28-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'am5ds28-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><style class="mgz-style">@media (max-width: 767px) {.mgtjbvx-s{padding-bottom:70px !important;}}</style></div></div><div class="rkm5jle mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner rkm5jle-s"><div class="ys1ms4e mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner ys1ms4e-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><!-- @2b1c denys: add loading attribute to image, possible value empty,lazy,eager --><img class="mgz-hover-main" src="https://img-cdn.philipkingsley.co.uk/media/PDP/HowTo/PRODUCT_IN_HAND_02_0366-RGB-EL.jpg" alt="PRODUCT_IN_HAND_02_0366-RGB-EL" title="" /></div></div><style class="mgz-style">.ys1ms4e-s{margin-bottom:30px !important;}.mgz-element.ys1ms4e .image-content{width:100%;text-align:center;}.mgz-element.ys1ms4e .image-title{font-size:16px;}</style></div></div><div class="ogyhry1 mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner ogyhry1-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="far mgz-fa-play-circle"></i> WATCH THE VIDEO </a></div><style class="mgz-style">.ogyhry1-s{text-align:center;margin-top:0px !important;}@media (max-width: 767px) {.ogyhry1-s{text-align:left;}}.mgz-element.ogyhry1 .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.ogyhry1 .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.ogyhry1 .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-content\"><p><iframe width=\"732\" height=\"410\" src=\"//www.youtube.com/embed/YzSAGLqs33I\" allowfullscreen=\"allowfullscreen\"></iframe></p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.ogyhry1 .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-zoom-in';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.ogyhry1-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'ogyhry1-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script></div></div></div><style class="mgz-style">.jf0wc0n-s{padding-top:150px !important;padding-bottom:150px !important;}@media (max-width: 767px) {.jf0wc0n-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div><div class="ooxomoj mgz-element mgz-element-row overflow full_width_row mgz-row-equal-height content-middle mgz-row-wrap-reverse"><div class="mgz-element-inner ooxomoj-s"><div data-background-type="image" data-parallax-image-background-position="center top" class="mgz-parallax ooxomoj-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="k32vtf8 mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner k32vtf8-s"><div class="vm68hd0 mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner vm68hd0-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><!-- @2b1c denys: add loading attribute to image, possible value empty,lazy,eager --><img class="mgz-hover-main" src="https://img-cdn.philipkingsley.co.uk/media/PDP/ProductsOther/Before_After_Elasticizer_-_Back_Blonde_-_2000x2000.jpg" alt="Before_After_Elasticizer_-_Back_Blonde_-_2000x2000" title="" /></div></div><style class="mgz-style">.mgz-element.vm68hd0 .image-content{width:100%;text-align:center;}.mgz-element.vm68hd0 .image-title{font-size:16px;}</style></div></div></div></div><div class="uuk9hkb mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner uuk9hkb-s"><div class="dvyoesm mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner dvyoesm-s"><h6 class="mgz-element-heading-text" > Before & After </h6></div></div><div class="u29j84j mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner u29j84j-s"><h3 class="mgz-element-heading-text" ><p>What Makes Elasticizer Different?</p></h3></div></div><div class="ma8u052 mgz-element mgz-element-accordion mgz-element-title-align-left mgz-element-accordion-align-"><div class="mgz-element-inner ma8u052-s"><div class="mgz-block"><div class="mgz-block-content"><div class="mgz-panels mgz-panels-ma8u052 " data-mage-init='{"Magezon_PageBuilder/js/collapse":{"collapsibleAll": false,"atLeastOneOpen": false,"icon": "","activeIcon": ""}}' data-spacing="0" data-gap="0"><div class="mgz-panel mgz-active mgz-panel-first "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-jdyft6n" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>It won’t weigh down your hair </span></a></h4></div><div class="mgz-panel-body" style="display: block" ><div class="mgz-panel-body-inner"><div class="jdyft6n mgz-element mgz-element-accordion_section"><div class="mgz-element-inner jdyft6n-s"><div class="yp18csg mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner yp18csg-s"><p>Most other masks are ‘leave-in’ meaning the product sits on the hair and can weigh it down over the course of the day. As a pre-shampoo treatment, Elasticizer is absorbed into the hair, while the residue is then washed away.</p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-pge1qi5" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Elastin – our Superhero ingredient </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="pge1qi5 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner pge1qi5-s"><div class="gjq6ga9 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner gjq6ga9-s"><div class="panel-block-row panel-block col-des-12 block10870 sort-item builder-container child-builder" id="block-10870"><div><p>Elastin is a flexible protein naturally found in the building blocks of the hair.</p><div class="panel-block-row panel-block col-des-12 block10867 sort-item builder-container child-builder section-whitearrow section-pinkarrow" id="block-10867"><div><p>It is what gives hair an elastic effect to help strands stretch without breaking when under tension, creating stronger hair and reducing breakage.</p></div></div></div></div><div class="panel-block-row panel-block col-des-12 block10867 sort-item builder-container child-builder section-whitearrow section-pinkarrow" id="block-10867"><div class="edit-panel child-panel"><ul><li class="sort-handle"></li> </ul></div></div></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-ndhqprp" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Emulsified oils penetrate the hair deeper </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="ndhqprp mgz-element mgz-element-accordion_section"><div class="mgz-element-inner ndhqprp-s"><div class="l9sd0a5 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner l9sd0a5-s"><p><span>When using ‘neat’ oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.</span></p></div></div></div></div></div></div></div><div class="mgz-panel mgz-panel-last"><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-g01tmuw" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Developed by leading Trichologists </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="g01tmuw mgz-element mgz-element-accordion_section"><div class="mgz-element-inner g01tmuw-s"><div class="delvw9t mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner delvw9t-s"><p><span>This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.</span></p></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.mgz-element.ma8u052 .mgz-panels-ma8u052 > .mgz-panel > .mgz-panel-heading{border-width:1px;border-radius:0px;border-style:solid;color:#2c353a;background:rgba(0, 0, 0, 0);border-color:#dbdbdb;}.mgz-element.ma8u052 .mgz-panels-ma8u052 > .mgz-panel > .mgz-panel-body{background:rgba(0, 0, 0, 0);border-width:1px;border-radius:0px;}.mgz-element.ma8u052 .mgz-panels-ma8u052 > .mgz-panel > .mgz-panel-body > .mgz-panel-body-inner{padding:20px;}</style></div></div></div></div></div><style class="mgz-style">.ooxomoj-s{padding-top:150px !important;padding-bottom:150px !important;background-color:#f3efe9 !important;}@media (max-width: 767px) {.ooxomoj-s{padding-top:120px !important;padding-bottom:0px !important;}}</style></div></div><div class="gkgcl0y mgz-element mgz-element-row full_width_row mgz-row-equal-height content-top"><div class="mgz-element-inner gkgcl0y-s"><div class="inner-content mgz-container"><div class="l3ovrw2 mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner l3ovrw2-s"><div class="qeu63qp mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner qeu63qp-s"><h6 class="mgz-element-heading-text" > Need to know a bit more? </h6></div></div><div class="pfgtxd2 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner pfgtxd2-s"><h3 class="mgz-element-heading-text" ><p>Frequently Asked Questions</p></h3></div></div><div class="iqpanci mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner iqpanci-s"><p>We answer some common queries about Elasticizer.</p><p>If you have more questions you can submit a question below or visit our <a href="/help-centre">Help Centre</a> to speak with our Customer Care Team.</p></div></div><style class="mgz-style">@media (max-width: 767px) {.l3ovrw2-s{padding-bottom:120px !important;}}</style></div></div><div class="hguyc8c mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner hguyc8c-s"><div class="b9j8y33 mgz-element mgz-element-accordion mgz-element-title-align-left mgz-element-accordion-align-"><div class="mgz-element-inner b9j8y33-s"><div class="mgz-block"><div class="mgz-block-content"><div class="mgz-panels mgz-panels-b9j8y33 " data-mage-init='{"Magezon_PageBuilder/js/collapse":{"collapsibleAll": false,"atLeastOneOpen": false,"icon": "","activeIcon": ""}}' data-spacing="0" data-gap="0"><div class="mgz-panel mgz-active mgz-panel-first "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-emu8nap" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>How often should I use it? </span></a></h4></div><div class="mgz-panel-body" style="display: block" ><div class="mgz-panel-body-inner"><div class="emu8nap mgz-element mgz-element-accordion_section"><div class="mgz-element-inner emu8nap-s"><div class="plhqfj5 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner plhqfj5-s"><p><span>Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.</span></p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-gd0nkku" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>How thick should application be? Can I use too much of it? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="gd0nkku mgz-element mgz-element-accordion_section"><div class="mgz-element-inner gd0nkku-s"><div class="dcbwgj0 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner dcbwgj0-s"><p>Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.</p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-b1qkjkb" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Can I leave the mask in my hair overnight? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="b1qkjkb mgz-element mgz-element-accordion_section"><div class="mgz-element-inner b1qkjkb-s"><div class="o6weq9k mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner o6weq9k-s"><p><span>You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.</span></p></div></div></div></div></div></div></div><div class="mgz-panel mgz-panel-last"><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-p669hw4" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Can I use Elasticizer instead of conditioner? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="p669hw4 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner p669hw4-s"><div class="nlwvjvu mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner nlwvjvu-s"><p><span>Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.</span></p></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.mgz-element.b9j8y33 .mgz-panels-b9j8y33 > .mgz-panel > .mgz-panel-heading{border-width:1px;border-radius:0px;border-style:solid;color:#2c353a;background:rgba(0, 0, 0, 0);border-color:#dbdbdb;}.mgz-element.b9j8y33 .mgz-panels-b9j8y33 > .mgz-panel > .mgz-panel-body{background:rgba(0, 0, 0, 0);border-width:1px;border-radius:0px;}.mgz-element.b9j8y33 .mgz-panels-b9j8y33 > .mgz-panel > .mgz-panel-body > .mgz-panel-body-inner{padding:20px;}</style></div></div><style class="mgz-style">@media (max-width: 767px) {.hguyc8c-s{padding-bottom:120px !important;}}</style></div></div></div><style class="mgz-style">.gkgcl0y-s{padding-top:150px !important;padding-bottom:150px !important;}@media (max-width: 767px) {.gkgcl0y-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div></div>
5060771200431
add-to-cart
am_shipping_type:Standard
color_scheme:Elasticizer
filter_hair_length:Short, Past Shoulder
filter_hair_profile:No Issue
filter_hair_type:Fine, Medium, Coarse, Natural Coiled Curls
filter_processing:None, Little, Regular
pk_feefo_rating:4.9
pk_feefo_review_count:18
price:72.000000
product_size:500ml
sku:PHI1243
stock_visibility:In Stock
Standard
Elasticizer
Short, Past Shoulder
No Issue
Fine, Medium, Coarse, Natural Coiled Curls
None, Little, Regular
4.9
18
72.000000
500ml
PHI1243
In Stock
Elasticizer Therapies
Balancing Rose & Lychee 500ml
Adds elasticity, manageability, bounce and shine to all hair textures.
Treatments
Damaged Hair, Dry Hair, Fine Hair, Frizzy Hair, Grey Hair, Hair Breakage
Body Building, Bounce, Cleansing, Colour Protection, Conditioning
Anti Inflammatory, Anti Microbial, Flaky/Itchy, Irritated, Sensitive, Soothed
The Original Multi Award Winner.
Restore Your Hair’s Natural Bounce & Shine
Our limited edition Rose and Lychee Elasticizer pre-shampoo treatment, delivers a super-charged boost of elasticity, moisture, strength and shine to your hair.
Hydrates Dry Hair
Conditions & Repairs
Strengthens/Reduces Breakage
Adds Shine & Gloss
Adds Flexibility and Bounce
Reduces Frizz
Improves Hair Health
1 Sold Every Minute
Loved By Our Customers...
“It looks like completely new hair! Stronger, smoother and easier to manage”
“It feels a lot sleeker and it's a lot easier to run my hands through”
Key Ingredients.
Hydrolyzed Elastin, Castor Oil, Olive Oil & Glycerin
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
100% Recyclable
CO2
Negative
Negative
Cruelty-Free
Planet-friendly Packaging
Step by Step Guide
How to Apply
The Elasticiser is very easy to apply. Watch our step by step video or read our application instructions courtesy of our very own trichologist, Anabel Kingsley.
Before & After
What Makes Elasticizer Different?
Most other masks are ‘leave-in’ meaning the product sits on the hair and can weigh it down over the course of the day. As a pre-shampoo treatment, Elasticizer is absorbed into the hair, while the residue is then washed away.
Elastin is a flexible protein naturally found in the building blocks of the hair.
It is what gives hair an elastic effect to help strands stretch without breaking when under tension, creating stronger hair and reducing breakage.
When using ‘neat’ oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.
This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.
Need to know a bit more?
Frequently Asked Questions
We answer some common queries about Elasticizer.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.